2005
Founded BIA Assistance
A word from our founder
No one should ever face an emergency alone
“When I founded BIA Assistance in 2005, I had seen too many people left stranded in their most vulnerable moments — far from home, far from care, and unsure who to call. I built BIA to be that call.”
Our mission has never changed: to deliver fast, compassionate health and travel assistance wherever our members are — especially in the remote and difficult places others can't reach. With nearly two decades of experience and an ISO 9001-certified commitment to quality, my vision is a BIA that keeps expanding across the Middle East, North & East Africa and the Gulf — while never losing the human touch that started it all: trust, integrity and accountability.
Yusuf Galal
Founder & Chief Executive Officer
